Web designers can do something amazing with graphics and colors, through which you can gain a much more professional looking website. It is important to consider few key elements that smart marketers make the site appealing. As having a beautifully designed website is of no use, if it cannot bring revenue through sales. Here are the three key factors that will enable you to balance between sales/marketing and web design.
- COLOR - A soothing color can give you excellent sales by setting compelling mood for shopping online. But reading a page needs more contrast, or the user might feel vision fatigue. No body wants their customers to leave irritated or tired, so consider that the body of the web page is black on white base, or something close to it.
- GRAPHICS - Bold graphics can be real eye-catcher for visitors. The flash graphics can tend to tire the visitors eyes or create a distraction from the content. Even if the graphics impress previously they might subconsciously annoy them, Go for simple graphics that may lure the visitors.
- LAYOUT - The layout of the website is what catches the attention of the visitors so that he scrolls down the page to see more of what you have to offer. So while creating a layout of the web page make sure to load the descriptive elements like topic, your contact address or number or the subscription form etc on the first fold of your website.
The balance between these three elements must be considered seriously, as it can increase your sales quickly. Your website would have the foundation of design and sales generating ability, that would help you reap the benefits of return all through the life.
