Web traffic refers to the search engine users visiting your website in search of services that they are trying to grasp from the web. These visitor can prove to be very advantageous as they might bring the potential business for your website. Now after so much written on SEO, you must be knowing, Why do we opt for optimizing a Website. We optimize our website because we want to improve our sales in business. Traffic generation is done just to satisfy the business needs.
ROLE OF SEO IN GENERATING QUALITY TRAFFIC
We can generate traffic on a particular website by the use of SEO. The main strategies that help to generate traffic is Off-page Optimization, which includes:
- PPC advertisements - It is an advertising campaign that is set up by major search engines like Yahoo, Google or MSN. In this, you have to create an account and pick the keywords that you feel will be the most relevant according to your needs. Design the look of you advertisement and theme for your advertisement, try to present it in such a way that it evokes the need to find out what is on offer. You will find them placed on the search engines and on the people's website. You can even keep a check on how many clicks are generated by your ads, you can also see the keywords working for you.
- Directory/Article Submission - You can write several articles and submit them to the article directories. Either write down your articles yourself or hire someone else who can do it for you. Write the articles with the targeted keywords and leave a back link at the end of the page. These back links increase the chances of ranking your website high on the search engines. Similarly you can submit your website to several directories to rank higher on search engine rankings.
- Forums and Press Releases - There are numerous forums available online right now. Forums for anything you can think about, all you have to do is, join the forum and let every one know about your website and what services you offer. You can submit Press Releases.
- Blogging - Blogs are like a journal present on the web. The process of regularly updating these blogs is called Blogging. It is like a website where items are posted in a chronological order. These present the up to date information regarding your site and the content posted on these are written by targetting the keywords.
- Link Building - Link Popularity refers to the number of links pointing towards your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines and hence generating traffic.
It has to be concluded that SEO is a process indulged to satisfy business requirements by generating traffic that in turn results in leads. Hence it makes it a relevant process to be pursued before you get into the cut throat competitive field of 'web wars'.
