BASICS OF “RICH SITE SYNDICATION”

RSS stands for Really Simple Syndication or Rich Site Summary, you might have noticed this three letter word in your tour through various web sites. Syndication also means republishing articles on any other website, from a particular source. RSS feeds usually consists of title of update starting from the website, or we can add it is the link to the website. It is a XML-based file for syndicating content or news headlines on any web page. It means publicizing quality updates about any websites, it might contain photographs related to the postings. RSS is a lightweight XML page consisting of news and their headlines and date/time.

How RSS Works

Supposedly if any website publishes an RSS feed, channel for the purpose of reading, like other files on the server. To read this information, the system requires installation of a software called as RSS reader. After you connect this software to the RSS feeds of your favorite page, click update in your RSS reader. Now each time a news or RSS feed is published, this program enables you to know whats' new on your favorite web page.

ADVANTAGES OF RSS

1. It provides the latest updates at the correct time.


2. It helps save time in surfing.


3. RSS is spam free.


4. Hassle free to unsubscribe.


5. It can be used as an advertising tool.

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ROLE OF SEO IN BUSINESS

With the software and marketing services touching new limits of sky, it is leaving its fine impression on the business world also. The 'E commerce' word is not unknown to anyone now, whenever any one steps into business, he will obviously find it easy to expand its business through Internet Marketing. With Internet Marketing one gains popularity in the world wide web. This theory can be proved right by achieving the goal of ranking high on the listings of search engines. Nobody wants their website to stay hanging and without any visitor or user. Working with SEO techniques can help you gain more traffic and popularity to get more traffic.

In order to get more traffic all you need is gain more visibility and to be on the top of search engines. If by any chance you feel that you don't want to go for SEO, your website can be in a miserable condition. As without any popularity on the web it is difficult to beat your counterparts in the competition to prove yourself the best in the business field. Bringing your website on the top of the listings means a lot of experience, expertise and skills.

So considering the above factors it is better to hire SEO company so that you make sure, you are ahead from your competitors and are gaining maximum profits from the website.

HOW TO DESIGN A WEBSITE THAT LURES TRAFFIC

The first decision that the Internet Marketer uses is the crucial choice of designing a website that lures traffic and provides sales. All have different opinions and views on how your site must look like to fulfill the requirement of sales. These decisions are based on personal opinions or selections. But what about the other logic beyond appearance. If we pay attention on to the sales part, someone may ask you why do you think one website sells better than the other? Is this a resultant of designs or Internet marketing experience?

Web designers can do something amazing with graphics and colors, through which you can gain a much more professional looking website. It is important to consider few key elements that smart marketers make the site appealing. As having a beautifully designed website is of no use, if it cannot bring revenue through sales. Here are the three key factors that will enable you to balance between sales/marketing and web design.

• COLOR - A soothing color can give you excellent sales by setting compelling mood for shopping online. But reading a page needs more contrast, or the user might feel vision fatigue. No body wants their customers to leave irritated or tired, so consider that the body of the web page is black on white base, or something close to it.



• GRAPHICS - Bold graphics can be real eye-catcher for visitors. The flash graphics can tend to tire the visitors eyes or create a distraction from the content. Even if the graphics impress previously they might subconsciously annoy them, Go for simple graphics that may lure the visitors.



• LAYOUT - The layout of the website is what catches the attention of the visitors so that he scrolls down the page to see more of what you have to offer. So while creating a layout of the web page make sure to load the descriptive elements like topic, your contact address or number or the subscription form etc on the first fold of your website.

The balance between these three elements must be considered seriously, as it can increase your sales quickly. Your website would have the foundation of design and sales generating ability, that would help you reap the benefits of return all through the life.

GENERATING TRAFFIC TO MEET YOUR BUSINESS NEEDS

The advantage of SEO is that it helps in business promotions and results in increments in business revenues. The aim is to get into the top 20 positions of the Search engines to procure the benefits of traffic generation.

Web traffic refers to the search engine users visiting your website in search of services that they are trying to grasp from the web. These visitor can prove to be very advantageous as they might bring the potential business for your website. Now after so much written on SEO, you must be knowing, Why do we opt for optimizing a Website. We optimize our website because we want to improve our sales in business. Traffic generation is done just to satisfy the business needs.


ROLE OF SEO IN GENERATING QUALITY TRAFFIC

We can generate traffic on a particular website by the use of SEO. The main strategies that help to generate traffic is Off-page Optimization, which includes:

1. PPC advertisements - It is an advertising campaign that is set up by major search engines like Yahoo, Google or MSN. In this, you have to create an account and pick the keywords that you feel will be the most relevant according to your needs. Design the look of you advertisement and theme for your advertisement, try to present it in such a way that it evokes the need to find out what is on offer. You will find them placed on the search engines and on the people's website. You can even keep a check on how many clicks are generated by your ads, you can also see the keywords working for you.



2. Directory/Article Submission - You can write several articles and submit them to the article directories. Either write down your articles yourself or hire someone else who can do it for you. Write the articles with the targeted keywords and leave a back link at the end of the page. These back links increase the chances of ranking your website high on the search engines. Similarly you can submit your website to several directories to rank higher on search engine rankings.



3. Forums and Press Releases - There are numerous forums available online right now. Forums for anything you can think about, all you have to do is, join the forum and let every one know about your website and what services you offer. You can submit Press Releases.



4. Blogging - Blogs are like a journal present on the web. The process of regularly updating these blogs is called Blogging. It is like a website where items are posted in a chronological order. These present the up to date information regarding your site and the content posted on these are written by targetting the keywords.



5. Link Building - Link Popularity refers to the number of links pointing towards your site from other sites on the Web. Building links is one of the most important factors in getting top placements on the major search engines and hence generating traffic.


It has to be concluded that SEO is a process indulged to satisfy business requirements by generating traffic that in turn results in leads. Hence it makes it a relevant process to be pursued before you get into the cut throat competitive field of 'web wars'.

INTERNET MARKETING STRAEGY

Internet has transformed the business scenario and it has ensured that any one can make extra money online. Tips available online for Internet Marketing can help any one to set up successful business. A successful online business is the result of a perfect Internet Marketing strategy. While there is a lot to understand, Internet promotion can be distilled down into the following ways:

• Linking Marketing Strategy - It is an essential kind of Internet Promotion that replicates the process of linking your website to the complementary sites, the more links leading towards your site means you will cater to more traffic, hence you perceive greater popularity.
  
  
• Search Engines - Many people use search engines to get what they need or what they are looking for. So the best place in promotion is to develop a well designed website that will be indexed by the search engine. After you have created such a site, submit it and the search engines will send their spiders to index your site.
  
  
• Viral Marketing Strategy - This process is named after the process in which viruses multiply rapidly. In this process a strategy is designed that encourages others to carry your marketing message, preferable by their own network relationship.
  
  
• Paid Advertising - This kind of advertisement is used to give the wider exposure to business, these are the typical animated graphic ads that appear on the top of the web page. One can go for sponsorships that means paying some newspaper or agency for long term advertisement. PPC and Affiliate programs are also the part of this paid advertisement process.
  
  
• E mail Strategy - A website without an E mail publishing, is never going to be a perfect match. E mail publishing is the ultimate way to conserve people who have shown interest in your business.
  
  
• Networking - Networking proves to be the basis of relationship that helps in growth of business, year after year. Primarily networking is done amongst news groups, use your signatures while sending emails and it can help you get traffic towards your website.
  
  
• Public Relations - Getting media attention, can also be a vital step in site promotion. While you get media attention and press coverage, you will definitely experience quality traffic. After your news release gets picked up on Internet publications, it provides you a tremendous boost to the number of users.
  
  
• Traditional media strategy - News release is paid advertisement. Place a small ad in the business publication, pointing readers to your URL, this way your site gets enough advertisement for people interested in your site day and night.

WEBSITE DESIGNING-- CHOOSING THE BEST

Pursuing designing job for a website includes a lot of effort as well as a whole lot of creativity. There may be times when the designer need to design the whole web page totally by their own imagination. It may sound complex, but it is not actually so for the experts. There are several areas that a web designer needs to consider, that includes content, logo, graphic design. The layout plays an important role, there are several web tutorials for free on Internet, for those who do not want to spend money on designing. There are a lot of softwares present in the market right now, that serve for the purpose of designing.

If somebody wants to design the web page by him, it is better to cut down the images. Simple icons are the best way to maintain the design, this deduces the complicated job. While designing for the web page it is important to keep in mind the content for that page. Then the coding is done, easiest ones are html and css. As the website needs a good layout and good navigation then html coding is the best. Hence the web page would be easy to maintain and and it gives the web page a simple and elegant look. After the designing work is over it should be loaded and checked how long it is taking to do so. The user do not have patience to wait for so long.

Web Design Company: Web Design Company and web services provider in India. Provides web services all across the globe from UK, USA and Australia.

FEATURES OF WEB APPLICATION DEVELOPMENT

Most of the Web Application Project remain unsuccessful in fulfilling the requirements of the users. Even if any how the projects get completed, either they go beyond the set budgets or beyond the time limits. Before you start with the web application development project should be thoroughly analyzed. Figure out the good and the bad in the competitor's website, reviewing the website can help you to know the do's and the don'ts that lead you from your counterparts. You can add the functionalities that you want to do. Work with ease and take time, do not rush with the web application procedures. Before you start the the project, estimate the time, human resources required etc. Jot down everything you need to discuss and difficulties you find with the complex process. This helps in making the project a success. Do not push the development the developing process. While managing the project maintain the estimated time and the development plan.

INTERNET MARKETING STRATEGY

How would you attract traffic towards your website? There are countless ways to do it, that includes pay per click programs, listing high on ranks with organic search engine, regularly published email newsletter, regular blog submissions, submitting articles on directories on topics related to your services, submitting online press releases suggesting tips for improvements and exchange of links with other different industries having similar services and targeting same market. The reason why people buy your product or hire your (Web Design Company) services is because they have some particular problem. And that is the reason why should be able to tell the customer that how your services are different from the others similar firms. You must be able to tell your customer that you are uniquely qualified to provide them the solution for their problems.

Interesting fast facts of designing a website

Over here we will give you some interesting fast facts of designing a website, let us clarify some common basic concepts of web design. You must be clear with all related terms of web designs.

Effective Designs : Design the website in a practical manner so that it has a proper functionality in addition to the artistic touch.

Graphics and content : Use the graphics sparingly or else it might distract the reader from content; plus it takes time to load.

Designs and layout : Poor design and layout may not be able to keep the visitor busy for a long time.

Take care of following things while designing a web page :

1. Text must not be too small
   
2. Color combinations
   
3. Complex and difficult navigation
   
4. Non-stop animations
   
5. Extra sized graphics taking time in loading

While designing a website keep in mind that the design is perfectly planned.A website needs to be clean, attractive and easy to navigate.

Web Design Company: Web Design Company and web services provider in India. Provides web services all across the globe from UK, USA and Australia.