Monday, August 20, 2007

Our Motive: Client Satisfaction

There is a direct relationship between client satisfaction and success of an enterprise. Measuring client satisfaction is an intricate process, where in the qualitative assessment of the services provided is taken. The measurement method you select makes a difference to the results achieved. Your motivation for measuring client satisfaction will drive both your methodology for gathering the information, and what you do with it.

You can collect client satisfaction information for accountability and continuous improvement. But, before you indulge in gathering the data, your purpose to use, the information should be clear, whether it's for good reports, motivation of employees, or continuous improvement.

Measure client satisfaction once every year by conducting survey on your services. Every enterprise desires for good feedback from it's clients, but desire will not improve the performance. You need to put in some efforts to satisfy your clients.

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