The basics of SEO

Learn Seo

SEO is a part of Search engine marketing. This is a technique used to enhance the search engine ranking and increase the online traffic for the website. It is a fine mixture of several activities. For a perfect SEO campaign, one needs to be master in the following strategies:

Keyword Research – This is the first and the most important part of SEO, performing a research of possible keywords that will support your website’s rankings.

Content Optimization - The content to be loaded on the site should be fresh and original; otherwise it will not serve the purpose of optimization.

Analyzing competitors - Check out the strategies of your competitors that make them popular amongst the users and develop your edge over their skills to stand out from the rest.

On page optimization - Websites are tweaked for their search engine rankings, their on page optimization is the back bone of the SEO campaign; this includes meta tag revision, renaming files and optimizing the images etc.

Off page optimization - The inbound links of the website makes them more favorable to be ranked high on the Google charts.

These activities provide higher ROI than other marketing strategies in the market. These SEO activities help to improve the ranking of the website which in turn generates leads.