ROLE OF SEO IN BUSINESS

With the software and marketing services touching new limits of sky, it is leaving its fine impression on the business world also. The 'E commerce' word is not unknown to anyone now, whenever any one steps into business, he will obviously find it easy to expand its business through Internet Marketing. With Internet Marketing one gains popularity in the world wide web. This theory can be proved right by achieving the goal of ranking high on the listings of search engines. Nobody wants their website to stay hanging and without any visitor or user. Working with SEO techniques can help you gain more traffic and popularity to get more traffic.

In order to get more traffic all you need is gain more visibility and to be on the top of search engines. If by any chance you feel that you don't want to go for SEO, your website can be in a miserable condition. As without any popularity on the web it is difficult to beat your counterparts in the competition to prove yourself the best in the business field. Bringing your website on the top of the listings means a lot of experience, expertise and skills.

So considering the above factors it is better to hire SEO company so that you make sure, you are ahead from your competitors and are gaining maximum profits from the website.

HOW TO DESIGN A WEBSITE THAT LURES TRAFFIC

The first decision that the Internet Marketer uses is the crucial choice of designing a website that lures traffic and provides sales. All have different opinions and views on how your site must look like to fulfill the requirement of sales. These decisions are based on personal opinions or selections. But what about the other logic beyond appearance. If we pay attention on to the sales part, someone may ask you why do you think one website sells better than the other? Is this a resultant of designs or Internet marketing experience?

Web designers can do something amazing with graphics and colors, through which you can gain a much more professional looking website. It is important to consider few key elements that smart marketers make the site appealing. As having a beautifully designed website is of no use, if it cannot bring revenue through sales. Here are the three key factors that will enable you to balance between sales/marketing and web design.

• COLOR - A soothing color can give you excellent sales by setting compelling mood for shopping online. But reading a page needs more contrast, or the user might feel vision fatigue. No body wants their customers to leave irritated or tired, so consider that the body of the web page is black on white base, or something close to it.



• GRAPHICS - Bold graphics can be real eye-catcher for visitors. The flash graphics can tend to tire the visitors eyes or create a distraction from the content. Even if the graphics impress previously they might subconsciously annoy them, Go for simple graphics that may lure the visitors.



• LAYOUT - The layout of the website is what catches the attention of the visitors so that he scrolls down the page to see more of what you have to offer. So while creating a layout of the web page make sure to load the descriptive elements like topic, your contact address or number or the subscription form etc on the first fold of your website.

The balance between these three elements must be considered seriously, as it can increase your sales quickly. Your website would have the foundation of design and sales generating ability, that would help you reap the benefits of return all through the life.

PAY PER CLICK MARKETING:: BENEFITS OF PPC IN INDIA

PPC marketing has taken the marketing world by storm, it has a number of advantages that are required for businesses of all sizes. Few of them are mentioned below.

SMALL INVESTMENT - The companies are not charged for advertising on the search engine, the charges would be deducted only after somebody clicks on the ad.

DECIDE BUDGET YOURS ELF - You can decide the investment you want to make, depending on the kind of sales you desire, the leads you want to generate.

PROFITABLE FOR ALL - PPC creates a space for all in the world wide web, but you must be smart enough in choosing the correct keywords. Your ad must be attractive and should elaborate all your services in clear language.

TARGETTING THE AUDIENCE - Supposing your services are useful for the people living in a particular area, then you have to focus on them. Choose the effective keywords that can help your audience to recognize you.

FAST RESULTS - You would notice the result very soon, right after your ad would be aired on the search engine, it will start generating sales.